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Fraser Sets Up Corporate Residences in Shenzhen
06 Dec 2004 - Singapore
Opening in January 2005, Fraser Corporate Residences, Futian will offer customised services for business travellers there.

Singapore, December 6, 2004 – Fraser Serviced Residences has announced the addition of its latest property in Shenzhen, China.

Fraser Corporate Residences, Futian is situated in a prime area along the main Shennan Avenue. It is in the heart of the city’s central business district and within walking distance from the new Xiang Mi Hu mass rapid transit railway station.

With 165 apartments comprising one, two and three-bedroom units, it will offer business travellers and expatriates on extended stay assignments customised services to cater to their unique needs.

Said Mr Choe Peng Sum, Chief Operating Officer at Fraser Serviced Residences, ”Many extended stay guests require the extra space, but they also want menu-driven service like a choice of housekeeping, laundry and home maintenance care programmes. At Fraser Corporate Residences, we will customise such services so as to meet the needs of these guests.”

Each apartment at Fraser Corporate Residences, Futian comes fully furnished with an extensively equipped kitchen area. To meet the communication and entertainment needs of guests, all apartments also have broadband Internet access, cable television and a suite of home entertainment facilities like VCR and DVD players.

Guests can look forward to personalised housekeeping and baby-sitting services, laundry and dry cleaning, 24-hour security and concierge services, complimentary breakfast and shuttles to key city areas as well as special guest activity programmes catered to every member of the family.

The 35-storey deluxe complex also features BBQ facilities, a gymnasium, rooftop spa and outdoor and indoor swimming pools.

Fraser Corporate Residences, Futian will start operations by the end of January 2005. This comes shortly after the opening of Fraser Place Serviced Residence, Shekou, Shenzhen in end-December 2004.

The launch of these two properties makes Fraser the dominant quality serviced residence provider in Shenzhen and the company is well placed to take advantage of the growing number of business travellers and expatriates on extended stay in the city.

According to the Shenzhen Government, the city’s economic growth in 2003 recorded a new high in eight years. Its GDP in that year registered an increase of 17.3 percent over the previous year. Shenzhen’s per capita GDP for 2003 also increased by 7.5 percent compared to 2002, reaching 53,900 yuan (US$6506) and total import and export volume surpassed US$100 billion to reach US$117.4 billion, growing 34.6 percent over the previous year.

“We see immense potential for Fraser’s serviced residences in Shenzhen,” said Mr Choe. “The city is now linked to Hong Kong’s international airport by direct daily ferry services. A new bridge connecting Shenzhen to Hong Kong island will also be built soon. This improvement in infrastructure will certainly facilitate a more vibrant economy for Shenzhen and increase the number of business travellers there.”

Besides Shenzhen, Fraser also manages quality serviced residences in Singapore, Manila, Seoul, Thailand, London, Paris and Glasgow. The company also plans to expand in cities like Beijing, Shanghai, Sydney, Bangkok, Calcutta, Dubai, Leeds, Manchester and Barcelona.

In spite of these rapid expansion plans, Mr Choe says Fraser’s primary objective is to stay true to its brand of being a premier gold standard serviced residence. “Staying true to our brand will help build the trust of our customers. This trust, coupled with Fraser’s commitment to constantly innovate and meet the unique needs of our guests, will differentiate us from the competition and ensure customer loyalty in the long run.”