Frasers Hospitality Brings Gold-Standard Serviced Residence to Indonesia
05 Jun 2008 - Jakarta
270-unit Fraser Suites Jakarta scheduled to open in heart of Jakarta by mid-2011
SINGAPORE 26 May 2008 – Frasers Hospitality Pte Ltd, an award-winning Gold-Standard international serviced residence owner and management company, is set to expand its global footprint with its latest foray into the capital city of Indonesia. Fraser Suites Jakarta will be located in Ciputra World Jakarta in the golden triangle of the capital city when construction is scheduled to complete by mid-2011.
The introduction of the Fraser brand in Indonesia marks the company’s first foray into the country and is part of the company’s expansion plan to bring premium serviced residences into this rapidly-developing region of Asia Pacific.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality emphasized the significance of this venture during a recent management agreement signing ceremony with the developer of Ciputra World Jakarta, PT Ciputra Adigraha, “Jakarta provides a unique gateway opportunity into Indonesia for Frasers Hospitality in light of the Indonesian capital’s rising affluence and globalization business trends. We are proud to be partnering one of the most established real-estate developers in Indonesia, PT Ciputra Property to introduce the Fraser brand into the country”.
“We are happy to work together with Frasers Hospitality which will enhance our property’s value, image and reputation” said Mr Candra Ciputra, President Director of CTRP. “Frasers Hospitality has built a reputation as one of the best international branded serviced residence management companies in the world, and it will add value on the project that we are building.”
Fraser Suites Jakarta will set new benchmarks in the premier serviced residence market with its modern 30-storey tower comprising 270 units of elegantly-designed premium apartments and penthouses. The residence also offers in-house recreational, leisure and fitness facilities including a luxurious swimming pool, tennis courts as well as indoor and outdoor playgrounds. The building, located in the prime vicinity of the capital city of Indonesia, is part of a mega project undertaken by PT Ciputra Adigraha to transform the 1.6km street in the heart of Jakarta’s golden triangle into a prime commercial and leisure centre, akin to the renowned Orchard Road in Singapore.
RTKL - an American architecture company reputed for its mixed-use projects worldwide has been appointed as the project architect. RTKL is renowned for their ambitious redevelopment of San Francisco’s landmark Emporium Building which saw it evolved into one of the most significant urban mixed-use projects in the United States, and closer to home, the development of Siam Paragon in Bangkok, Thailand.
This new opening will mark yet another major milestone for the company as it expands its global footprint across Europe, the Middle East, North Asia, Southeast Asia and Australia. The expansion of Frasers Hospitality’s serviced residence into Indonesia through its partnership with local reputed property owner PT Ciputra Adigraha provides the platform for the brand to further strengthen its presence in the hospitality industry to be the premier leading extended-stay hospitality brand globally.