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Press Releases

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Fraser Goes In For A Most Amazing Race
19 Jul 2005 - Singapore

Sponsored prizes in line with the innovative and international nature of the OAG Travel Planner Challenge

Singapore, 19 July 2005 – Fraser, the premier international serviced residence management company with gold standard residences in Singapore, London, Paris, Seoul, Manila and Shenzhen announced today its sponsorship and support of a global travel challenge with travel specialists OAG and the Singapore Tourism Board.

The challenge, which will attract participants from 18 countries kicks off 22 July and culminates on 29 August when the 10 finalists converge in Singapore for the deciding leg of the competition.

"This challenge, which involves travel planning as well as an Amazing Race-type finish, is innovative and global which are two core values of our own brand," says Ms Mary Sim, Assistant Director, Branding of Fraser Serviced Residences Pte Ltd.

Fraser has put together prizes worth over $20,000 that are in line with the spirit of travel and adventure engendered by the OAG Travel Planner Challenge.

The top prize to the inaugural champion of this unique competition is a five-night stay for two in London at any of the properties Fraser operates there: Fraser Suites Kensington, Fraser Place Chelsea and Fraser Place Canary Wharf. In addition it comes with an optional extension of three nights for two at Fraser Suites Harmonie Paris, La Défense.

Other prizes include stays at Fraser Suites Insadong, Seoul; Fraser Place Shekou, Shenzhen; Fraser Place Langsuan, Bangkok; Fraser Place Forbes Tower, Manila; Fraser Suites Glasgow, Scotland; as well as at Fraser’s resort, Fisherman’s Village at Phetchaburi in Thailand.

The contest is a challenge of ability to build a travel itinerary by using a free 14-day access of the online version of the OAG Travel Planner at http://www.oag.com. A lucky draw of all all-correct entries will identify the 10 who will fly to Singapore for the finals, which will include a Live Drive where the finalists will compete head-to-head in a winner-takes-all battle.

"This kind of innovative challenge is so akin to our brand values," said Ms Sim. Among Fraser’s brand innovations are lifestyle packages to the meet the unique needs of guests: such as a home-office set up, or entertainment centre, or creating a "kiddies’ dream" package.

Other innovative firsts include the award-winning The Retreat, the world’s first experiential meeting facility, which combines business meetings with relaxing massage treatments as well as health food for complete optimisation of brain activity; Fraser Spa, where residents get to enjoy a selection of "capsule" treatments in an outdoor resort setting; and the Fraser Kids’ Club where young residents can join for fun-filled activities.

The result of always trying to meet the unique needs of each guest is awards and accolades wherever the brand has gone. These include the prestigious Singapore Service Class from SPRING Singapore; two Best Brand awards and two Management prizes in Korea in the first half of this year alone; as well as the Most Distinctive Award under the Singapore Promising Brands Award in 2004.

Fisherman’s Village Resort at Phetchaburi, Thailand was hailed as one of the Top 50 Boutique Resorts in Thailand by the country’s tourism authority.