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20 Nov 2005 - Shenzhen, China
Meeting increased demand for serviced residences in China
Shenzhen, China, 20 November 2005 - Fraser Serviced Residences today announced the grand opening of Fraser Corporate Residences, Futian. Located in the heart of Futian’s central business district in Shenzhen province, the 35-storey residence offers gold standard accommodation within the extended stay market.
Fraser Corporate Residences, Futian was custom-designed to meet the accommodation needs of business travellers and their families. It features the latest in guest service innovations that allow services and facilities to be tailored to the individual guest.
In addition, all employees have undergone the special brand of Fraser training, focusing on the ability to anticipate guests’ needs and go beyond the apparent request to address the underlying need, enabling them to deliver service that delights and surprises all guests – an intuitive service which has become a hallmark feature in Fraser’s worldwide success.
The property is owned by Shenzhen Qinian Industry & Development Co Ltd, a subsidiary of the Tianhong Group – one of the largest property developers in Beijing with considerable investments in Shenzhen.
"The Fraser style of service is uniquely suited to the oriental philosophy of hospitality and combines this with contemporary branding and marketing initiatives for good results," said Mr ZHANG Jing Yu, President of Shenzhen Qinian Industry & Development Co. Ltd.
"It is a pleasure to be collaborating with Fraser, and to bring to Shenzhen the premium brand of serviced residences to cater to the fantastic development in the long stay market," he added.
The opening ceremony was officiated by Guest of Honour, Mr LEE Yi Shyan, Chief Executive Officer of International Enterprise (IE) Singapore. IE Singapore is the lead agency spearheading Singapore’s efforts to develop its external economic wing, helping Singapore-based companies grow and internationalise successfully.
Mr Lee said, "Qinian’s excellent development hardware and Fraser’s experience in exceptional serviced residence management make a great partnership. Fraser’s global presence represents its quality and experience in this industry. It has continued to innovate, and establish a niche for itself with pioneering services that have led customers to experience the sincerity and warmth synonymous with Fraser."
Fraser Corporate Residences, Futian is modelled on the ideal of providing a home environment for extended stay corporate guests. Facilities include broadband Internet access, gym, meeting rooms and business centre. Family needs are also catered to, with play areas, children’s activities, swimming pool and cafe, all of which are a favourite amongst Fraser guests worldwide.
Fraser Chief Operating Officer, Mr CHOE Peng Sum, said "True to the Fraser brand of meeting needs, Fraser Corporate Residences, Futian is strategically located in the prime commercial and business area, making it extremely convenient for business travellers and expatriates working in Shenzhen."
"Its addition to the Fraser Collection of gold standard serviced residences increases our penetration into the world’s major financial and economic hubs, both within the region and internationally," added Mr Choe.