Frasers Hospitality Expands to Australia
07 Nov 2006 - Sydney, Australia
Launch of Fraser Suites Sydney in Prime Business District
Singapore, 07 November 2006 – Frasers Hospitality (Frasers) today announced its expansion to Australia with the launch of Fraser Suites Sydney. The Gold Standard serviced residence is located in the heart of the Sydney’s business, shopping and entertainment hub with view of the Darling Harbour and landmarks such as the QVB and the Town Hall in its vicinity.
“Fraser Suites Sydney offers personalised service together with its well-appointed all-suites residences,” says Mr Choe Peng Sum, Chief Operating Officer of Frasers Hospitality Pte Ltd. “Sydney is a popular destination for leisure and our residents comprise business executives on medium- to long-term projects and short-term travellers on leisure. These are the discerning travellers who appreciate our brand of hotel-style service in exclusive residences, with space for work and comforts of a home.”
“We are confident Frasers, which has done so well throughout Asia and Europe, will find a receptive market in Australia. Over the next five years, we plan to have more properties in Australian gateway,” added Mr Choe.
Fraser Suites Sydney is an elegant 42-level glass tower that embodies the virtues of light, space and innovation. Its sophisticated Manhattan style interiors begins with Italian vein cut travertine floors, silver leafed ceilings, suede and champagne metallic lined walls.
Even as the interior spaces capture the essence of luxurious living, the prime location of Fraser Suites Sydney is ideal for business and, meets the lifestyle needs of its discerning residents. The prestigious development is conveniently situated in the historic Town Hall precinct and offers panoramic views of Darling Harbour, Sydney’s favourite waterfront dining and entertainment quarter.
Fraser Suites is part of the prestigious new development that includes a landmark 56-level residential tower and a shopping mall. The entire complex was developed by the Frasers Property group and designed by world-renowned British architects Foster and Partners.
The architectural firm headed by Sir Norman Foster is also responsible for other iconic structures like the Reichstag, the new German Parliament in Berlin and The Great Court for the British Museum.
No luxury has been spared at the property, which features 201 residences ranging from studio, one- and two-bedroom apartments and spectacular duplex penthouses. Each comes complete with a fully-fitted kitchen, washing machine and dryer and customised living spaces. Every unit is also equipped with broadband Internet, work station as well as state-of-the-art flat screen TV and home entertainment system.
In addition, residents can also opt to turn one bedroom into a themed room for young children, or an entertainment centre, or a small office.
“With the Frasers’ vision, culture and core values, residents will experience a fresh style of service that will clearly position Fraser Suites Sydney as the luxury all suites residence of choice in Sydney.”