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Fraser Expands Yet Another Innovative Lifestyle Offerings - Japanese 'Lifestyle' package debuts in Singapore
01 Dec 2003 - Singapore
Fraser, the premier international serviced residence chain, announced today the introduction of a lifestyle package designed to cater specially for the Japanese community, maintaining its lead in the serviced residence industry. The “Lifestyle” package – after the Japanese concept of home values – will be available at both Fraser Suites Serviced Residences and Fraser Place Serviced Residences in Singapore. “We will then extend this lifestyle package to other Fraser properties,” said Mr Choe Peng Sum, Chief Operating Officer of Fraser. “If this lifestyle package proves popular, we will also extend these services to other national groups as well,” said Mr Choe. “For now, we started with the Japanese because they are a huge market segment, especially in the business travel market. Also, they have a strongly unique culture and taste.” Japanese guests at Fraser would feel as close to being at home as possible. From December, complimentary weekday breakfasts will offer a selection of Japanese items and this will also be available to all the residents as others may share the same preference for the popular Japanese cuisine. Similarly, welcome baskets, which provide a good array of easy-to-cook meals and which are given to all newly-arrived guests, will include Japanese items. While all residential units have always-on broadband connectivity to the Internet, Japanese guests would be able to get Japanese newspapers at the all-day dining cafés each morning. They can also opt for the Japanese language NHK cable channel in their apartment. Guests will also get Japanese personal amenities such as the traditional Japanese yukata and bedroom slippers with this Lifestyle package. “The new lifestyle package is another innovation at Fraser to meet the unique needs of our guests,” said Mr Choe. Besides this Japanese Lifestyle package, which is designed to meet cultural needs, Fraser also provides lifestyle packages to enable guests to personalise their residences, turning each into a home. For example, a young couple might opt for the home entertainment package that turns one room into a full-fledged entertainment centre. Or an executive charged with starting up a new operation in the country might choose the home office package. There are also the Asian or Western kitchen packages as well the Kiddies’ Dream package, which turns a bedroom into a child’s fantasy world, complete with bed linen with favourite cartoon characters, toys and furniture. Fraser has also pioneered several other initiatives to meet the unique needs of its guests. Fraser was the first serviced residence chain to set up a “Kids’ Club” for its younger residents, the Fraser Spa with capsule spa treatments in an outdoor landscaped pavilion and the award-winning and innovative meeting concept at The Retreat which combines business and leisure in a unique environment. Fraser Serviced Residences is a premier international serviced residence chain with residences in Singapore, Seoul, Manila and London. As part of its globalization strategy, Fraser plans to manage 3,000 units in 14 key gateway cities by 2006. For further press information, please contact Mr Jeffery Tsang at Asher Communications Pte Ltd. Tel: 65 6284 5333 Fax: 65 6285 3353 E-mail: