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02 Nov 2007 - China
Fraser Suites Nanjing – the first of 10 new China properties managed by Frasers Hospitality – will be followed by four others before the 2008 Beijing Olympics and then five more by 2009
Nanjing, 2 November 2007 – Frasers Hospitality (“Frasers”) and Yanlord Land Group Limited (“Yanlord”) jointly opened the doors of their first serviced residence in Nanjing. This is the first collaboration between the two Singapore companies in China; and the first of 10 new serviced residences Frasers will open in China.
Minister of State for Trade & Industry, Mr Lee Yi Shyan, graced the event and applauded the partnership between Frasers, which manages the property under the Fraser Suites brand, and Yanlord, the owner. “This partnership demonstrates how Singapore companies can collaborate to create a profitable niche for themselves in the rapidly expanding global market. I hope you will take the cue from Yanlord and Frasers and develop mutually-beneficial relationship,” he told the group of Singapore businessmen who had travelled with him on a business mission to China.
Fraser Suites Nanjing, owned by Yanlord, is a 30-level gold-standard serviced residence located in a prime area at the heart of the emerging Central Business District in Hexi, Jianye District. With 210 one-, two- and three-bedroom apartments as well as penthouses, it provides space, facilities and luxury for business travellers on extended stays: one week and longer.
“We chose to work with Frasers because they share a similar commitment to product quality and service excellence that complements our business development strategies,” said Mr Zhong Sheng Jian, Yanlord Chairman and Chief Executive Officer. “The opening of Fraser Suites Nanjing marks an important milestone in the development of our investment property portfolio, with Fraser Suites Chengdu to follow. This development also underscores Yanlord’s business strategy to develop additional and recurring revenue streams for the Group. To further drive the development of our investment properties, we have retained approximately 500,000 sq metres of gross floor area for further development, which would include apartments, retail mall, A-grade office towers and five-star hotels. These will come on-stream progressively from 2009 to 2012.”
“Being an SGX-listed company, Yanlord is familiar with the Singapore business environment and recognise the quality of Singapore partners. Frasers, I am happy to say, is a fine example of such a good partner.” Mr Zhong added.
China is a major market for the Fraser brand, says Frasers Chief Executive Officer Mr Choe Peng Sum. “Globally, there is a growing trend of executives who go on medium-term projects lasting three months to a year. They need hotel-type services but more space than a hotel room would provide. As a result, we are growing fast in Europe, the Middle East, North Asia, Southeast Asia, and Australia. Our current occupancy rate is approximately 90% with waiting lists in some cities. Globally, we aim to operate 9,000 apartments by 2011, and the growth engines of China and India will be important factors.”
At Fraser Suites Nanjing, every apartment comes with separate bedrooms, a fully-equipped kitchen complete with cooking implements, cutlery, dishwasher as well as washer and dryer for clothes. It also provides an all-day dining outlet, fitness centre as well as playground and playroom for children. “We also offer customised living spaces to meet our guests’ varied needs and wants; like a home office, entertainment centre, or themed rooms for children,” added Mr Choe.
Besides Fraser Suites Nanjing, Frasers will open nine other properties in China by 2009, four before the Beijing Olympics next year. Frasers already operates two properties in Shenzhen, Fraser Place Shekou and Fraser Residence Futian. Together with Fraser Suites Nanjing and the nine to be opened, the Frasers brand will have a footprint in eight China cities; Shenzhen, Nanjing, Chengdu, Tianjin, Guangzhou, Shanghai, Hong Kong and Beijing.
“Of course, we will have more than 12 properties under the Frasers brand as we are still actively pursuing other suitable properties in China. In fact, we expect that by 2010, Frasers will be operating more than 4,000 serviced residences in over a dozen cities across China. Frasers is also talking to property owners in other key gateway cities like Dalian, Suzhou, Xian, Chongqing, Hangzhou and Wuxi,” commented Mr Choe.
Yanlord Land Group Limited is a real estate developer based in the PRC that focuses on developing high-end integrated residential projects and integrated property development projects in strategically selected key and high-growth cities in the PRC. Since Yanlord took its first step to enter the PRC market in 1993, Yanlord has successfully developed a number of large-scale residential property developments with international communities of residents, such as Yanlord Gardens, Yanlord Riverside Gardens, Plum Mansions and Orchid Mansions. The “Yanlord” name has been developed into a premium brand - synonymous with quality - within the property development industry of PRC. Since 2001, Yanlord has extended its geographical reach to other cities of PRC, i.e. Guiyang, Chengdu, Zhuhai, Shenzhen, Tianjin and Suzhou. Its typical residential property developments projects are large-scale, multi-phased projects designed and built by international architects and leading designers.
The Group has proactively extended its commercial property development projects, acquired a considerable amount of land portions for commercial use and commenced the construction of retail mall, office, hotel and serviced residence developments. Upon the completion of the projects, it is expected to generate stable rental income for the Group and increase the asset value of the Group. For more information, please visit the website at www.yanlordland.com
PR consultancy of Yanlord in Singapore
PR consultant of Yanlord in Hong Kong
Yanlord Land Group Limited
Edwin Hsu, Senior Manager
About Frasers Hospitality (formerly known as Fraser Serviced Residences)
Frasers Hospitality commits to “meeting the unique needs of the executive travellers through continuous innovation”, and providing its customers with the space, family and community away from home. Conceived with the lifestyle preferences of today’s discerning extended stay executive travelers in mind, Frasers Hospitality has three brand offerings – Fraser Suites, Fraser Place and Fraser Residence.
About Frasers Centrepoint Limited
About Fraser and Neave, Limited
Mr Ronald Wong
Ms Sandra Tan
Best Serviced Apartment Vendor of the Year 2007
Excellence Service 2007
Associate of the Arts Awards 2006 - 2007
China's Best Business Hotels (Top 25 Serviced Apartments in China) 2007
Best Service Residence (Property) Award 2007
Best International Brand & Best Luxury Serviced Apartments Award 2007
CitiBusiness-SPBA Regional Brand Award 2006
Singapore Promising Brand Award – Gold Award 2004 - 2006
Excellent Service Award 2004 – 2006
People Excellence Award 2006
Singapore Service Class 2004 -2005