Frasers Hospitality, the hospitality arm of Frasers Centrepoint Group, has been honoured with the Best Serviced Apartments Brand of China award, a title it has held consecutively for the past five years. This accolade is among the five coveted titles the hospitality group swept at the recent China Hotel Starlight Awards 2015, which also include Best Serviced Apartment of China for Fraser Residence Shanghai, Most Preferred Hotel Residence for Business Travellers for Fraser Suites Suzhou, Best High-End Serviced Apartment in China for Fraser Suites Top Glory Shanghai and Best Newly Opened Serviced Apartments of China for Modena by Fraser Zhuankou Wuhan.
The most extensive and prestigious awards in the China hospitality industry, the China Hotel Starlight Awards recognises outstanding enterprises that have made significant contributions and given fresh impetus to the hospitality industry. Winners are selected following a stringent appraisal and judging process, which involves evaluations by industry experts, mystery guests, media, business travellers, and online votes.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality, said: “We are so pleased to be recognised by China Hotel Starlight Awards. These prestigious awards not only reaffirm our position in a highly competitive market place but are also a great boost to our team’s ceaseless efforts in upholding Frasers Hospitality’s high service and product standards, which are vital as we continue to grow the Fraser brand across China.”
Frasers Hospitality first launched in China in 2005 with Fraser Suites Shekou Shenzhen and has since established a footprint across 14 of the country’s key and second-tier cities. Its current portfolio in China stands at 26 properties in Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou, Nanjing, Suzhou, Tianjin, Wuhan, Wuxi, Kunming, Dalian, Hefei and Nanchang, including those in the pipeline.
Frasers Hospitality’s other recent wins in China include Best Serviced Apartment Brand and Best Serviced Apartments for Fraser Suites Chengdu from Travel & Leisure China Awards, and China’s Leading Serviced Apartment Brand and China’s Leading Serviced Apartments title for Fraser Suites Chengdu from World Travel Awards.
Frasers Hospitality’s global portfolio, including those in the pipeline, stands at 94 properties in 50 key gateway cities, and more than 17,000 apartments worldwide. It is on track to double its inventory to 30,000 residence units over the next five years.