Frasers Hospitality has raised the ante on designer living, with the launch of ‘Mercedes-Benz Living @ Fraser’ this November, which will bring together the cutting-edge design and innovative technologies for which Mercedes-Benz is renowned for, with the Gold-Standard service excellence that is synonymous with Frasers Hospitality.
The exclusive collaboration will be kicked off in London, with the unveiling of six ‘Mercedes-Benz Living @ Fraser’ residences at Fraser Suites Kensington with nine more residences to follow in Singapore in early 2016.
‘Mercedes-Benz Living @ Fraser’ brings the sensual purity and intelligent high-tech functionality that is typically associated with Mercedes-Benz into the realm of luxury living and working. Developed in partnership with Burmester and Swarovski, the overarching concept unites flowing lines with sculptural furniture that blend seamlessly into an organic whole, with innovative media and entertainment technologies that offer a multi-sensory experience that recreate the ambience, spaciousness, technological advancements and exclusivity of a Mercedes-Benz car.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd, said: “’Mercedes-Benz Living @ Fraser’ indulges astute business and leisure travellers with stylish modern luxury and comfort with the best of two worlds. We are delighted with the design concepts of the first six serviced apartments, where the essence of Mercedes-Benz brand is echoed through high-quality furnishings, clean lines and state-of-the-art media and entertainment technologies, adding extra panache to our apartments. Coupled with our team’s exceptional service and the historic Victorian charm of Fraser Suites Kensington, these apartments make for a truly memorable London experience.”
Each apartment is generously designed with separate living, dining and bedroom areas and a fully fitted kitchen. Contrasts are used intentionally to create visual interest, while a blend of free-form shapes and geometry produces an aesthetically accomplished composition, which is reflected through its furnishings, accessories and the varying colour and lighting concepts.
The living area sofas boast new and unusual proportions. Their shimmering silver covers create a sculptural look, while the generous shapes and sensual feel of the luxurious velour make them incredibly comfortable to sit or lounge on. The sparkling Swarovski chandelier above the dining table has been specially designed to reflect the S-shape curve that stands for Swarovski or S-Class in the glass table below.
A 'Black Magic' media wall in high-gloss black finish, which features an integrated smart TV, creates an intentional contrast to the property’s heritage setting. It blends seamlessly into a beautifully designed sideboard that bears a sculptural element reminiscent of the feature line of a car. The ambient lighting behind the media wall and the sideboard convey a sense of warmth and cosiness. A further highlight in the living and dining area is the exquisite aural pleasure of surround sound by Burmester.
"More and more people are permanently on the move. They live and work in unfamiliar cities where they are looking for a 'home away from home' and a sense of security," says Wilfried Steffen, head of the Business Innovation at Daimler AG. "That's exactly what we want to offer them – and at the very highest level and with the perfection and quality that you'd expect from Mercedes-Benz."
Extending the Mercedes-Benz design to the bedrooms, the headboards have been designed to appear to flow seamlessly into the silver bedside tables and carpet, while the base of the bed is set in slightly from the frame to make it look as if it were floating. Ambient lighting and an integrated lamp at the end of the bed ensure an optimum level of illumination.
Fraser Suites Kensington is a ‘hidden jewel’ housed in a beautifully restored 19th century building. Recently refurbished, it features high ceilings, glass atriums and restored cornices and skirting that provide residents a glimpse of Victorian London. Fronted by a beautiful 2.5-acre private garden, it is surrounded by magnificent historic buildings and is close to some of the city’s top restaurants, museums, Royal Parks and shopping precincts. Ideal for business and leisure travellers, it offers range of business and leisure facilities and services including fast and free high-speed Internet access, a 24-hour fully equipped gym, steam and sauna facilities, in-room dining, and 24-hour reception, concierge and security.
The Mercedes-Benz serviced residences at Fraser Suites Kensington are now open for bookings for stays starting from 17 November 2015. Rates start from £2,100 per week for a two-bedroom apartment. For more information and reservations visit: https://www.frasershospitality.com/mercedes-benz-living-at-fraser
Frasers Hospitality’s global portfolio, including those in the pipeline, stands at 129 properties in 77 cities and more than 21,000 keys worldwide.