Frasers Hospitality Group, a division of Frasers Centrepoint Limited (“FCL”), recently celebrated the official opening of its first Capri by Fraser brand in Barcelona, Spain.
Since the opening of the first Capri by Fraser, Changi City / Singapore, the brand has six Capri by Fraser properties in operation , all of which have all been enjoying steady occupancy of more than 85 percent. To strengthen the Capri by Fraser footprint globally, Frasers Hospitality Group will also be taking the brand into 10 new cities over the next four years, which will extend the Capri by Fraser portfolio to a total of 19 properties across 16 key cities globally.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Group, said: “Capri by Fraser is one of the fastest-growing brands in our portfolio, from 313 units in one city to more than 3,900 units across 16 cities within the next four years. We are thrilled by the global reception of the Capri by Fraser’s fresh and unconventional offerings.”
“Millennials are choosing Capri by Fraser as the brand offers a fresh take on business stays. The Capri experience offers holistic lifestyle and wellness options, while also providing the millennial traveller with reassuring safety and a prime location.”
“Each property is led by design to ensure guests are surrounded by inspiring art that is contextualised to the host city and created by local artists. The art is located in the guest rooms and in the communal areas. Communal areas are an essential part of Capri by Fraser properties as it enables the brand’s emphasis on socialising, interaction and community. Millennials have found this appealing, as the brands uniquely meets their needs for a stylish mobile working space that encourages social interaction, both online and offline.”
Millennial travellers constitute an influential and fast-growing segment among travellers, representing 22% of over one billion international travellers , and they are expected to increase their travel spending by 40% . The Capri by Fraser brand was launched in 2012 specifically to cater to the evolving needs of millennial travellers and meet their demands for value, constant connectivity and an authentic travel experience. To create a seamless online-to-offline experience for today's tech-savvy travellers, Capri by Fraser residences feature e-efficiencies such as iPad-activated check-ins, e-Concierge, e-Print facilities and complimentary high-speed WiFi Internet connectivity to help travellers remain well-connected throughout their stay.
Catering to the needs of the e-generation is evident throughout all aspects of the Capri by Fraser hotel residences. The Spin & Play concept, resisting the usual expensive hotel laundry model, provides laundrettes with the latest games consoles, kickboxing and other happy distractions for the millennial traveller. Guests have further options to destress at the 24-hour gymnasium or at the all-day dining restaurant, bar and deli. Furthermore every guest is also given a “pocket of surprise” upon arrival. This includes a voucher that enables guests to focus on unwinding through a complimentary drink, local tour, yoga session or a barista class, amongst others.
In line with its high-tech vibe, meeting and conference facilities are also equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard-projector features.
“The official opening of Capri by Fraser, Barcelona / Spain represents a key milestone in our efforts to anchor the brand globally. Since its inception in 2012, the Capri by Fraser brand has been well-received by our guests in Asia Pacific, and we are confident in the brand’s growth potential to contribute to our global expansion goal of 30,000 keys by 2019,” Mr Choe Peng Sum added.
Capri by Fraser, Barcelona / SpainThe 97-unit Capri by Fraser, Barcelona / Spain offers travellers another choice accommodation in one Europe’s gateway cities, and it marks Frasers Hospitality Group’s entry into the Iberian Peninsula.
Located in the heart of Barcelona’s business district, Capri by Fraser, Barcelona / Spain features a selection of deluxe rooms and one bedroom apartments that cater to the evolving needs of a generation that is “always connected”. With complimentary high-speed WiFi Internet access, and state-of-the-art home entertainment system within the hotel residence, Capri by Fraser, Barcelona delivers a lifestyle-oriented experience that meets millennials’ demands for great value, seamless connectivity and intuitive service.
The opening of Capri by Fraser, Barcelona / Spain will be followed by new openings across Shanghai, Shenzhen, Jakarta, Balikpapan, Johor, Penang, Berlin, Gurgaon and Malta over the next four years.
Frasers Hospitality Group’s global portfolio, including those in the pipeline, stands at 139 properties in more than 80 cities and 22,800 keys worldwide.