Frasers Hospitality Debuts in Geneva's City Centre
Extends footprint in Europe to 55 properties and more than 4,300 units by 2017
January 19, 2016
Frasers Hospitality, a division of Frasers Centrepoint Limited (FCL), further strengthens its presence in Europe with the launch of its first five-star opening in Switzerland, Fraser Suites Geneva.
The opening of the 67-unit Fraser Suites Geneva adds to Frasers Hospitality’s portfolio in Europe, which will aggregate to 55 properties with more than 4,300 units across the UK, Germany, France, Hungary, Turkey, Spain and Switzerland, including pipeline properties.
Located in the heart of the city centre, Fraser Suites Geneva is situated within the prestigious shopping and business district of Rue Du Marché, where the International Convention Centre and major international banks such as Credit Suisse, JP Morgan and UBS are within the vicinity. It is walking distance from the Quays of Lac Geneva and in close proximity to the Geneva Old Town, Palais des Nations Geneva, St Peters Cathedral and many other attractions. Fraser Suites Geneva is surrounded by the city’s excellent public transport network.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality, FCL said, "Geneva is one of Europe’s key destination cities and host to the highest number of international organisations in the world . Establishing our presence here in one of the world’s most important financial centres is of particular significance to our global growth strategy as it further anchors our footprint in Europe, which is now in more than 30 cities."
This entry into Switzerland follows recent launches in Spain and Germany, where Capri by Fraser, Barcelona / Spain and Capri by Fraser, Frankfurt / Germany opened earlier this year. The opening of Fraser Suites Geneva will be the first of several to launch including Capri by Fraser, Berlin / Germany in 2017 and Fraser Suites Hamburg in 2018. Frasers Hospitality's bullish European outlook is bolstered by steady occupancies of over 80% on average and international recognition garnered, which include Europe’s Leading Serviced Apartment Brand by World Travel Awards for the past two consecutive years.
Fraser Suites Geneva provides a host of facilities and services which includes complimentary high-speed Internet access to keep residents constantly connected and a 24/7 fully equipped gymnasium, business centre facilities as well as round-the-clock reception and concierge services. Offering a range of fully furnished contemporary serviced residences from studio units to one-bedroom units, each apartment features integrated living, dining and bedroom areas, a modern and well-equipped kitchen and a comprehensive home entertainment system.
Frasers Hospitality's global portfolio, including those in the pipeline, stands at 136 properties in 78 cities and more than 22,000 keys worldwide.
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