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Frasers Hospitality Pte Ltd Strengthens Position in China With Further Openings

Frasers Hospitality Pte Ltd Strengthens Position in China With Further Openings

Jun 06, 2013

China will continue to be a key growth area for Frasers Hospitality Pte Ltd (Frasers), which is on target to double its presence in China to 23 properties including those in the pipeline within the next two years, strengthening its presence in Beijing, Shanghai, Guangzhou and Shenzhen as well as key second and third tier cities.

This was announced at the Grand Opening of the Gold Standard Fraser Suites Guangzhou, the city’s largest serviced residence. Primely located in the heart of the modern business district of Tianhe, Fraser Suites Guangzhou, which has been well received since it soft opened in February this year, comes hot on the heels of the refurbishment of Fraser Residence Shanghai.

Committed to meeting the evolving needs of international travellers to China, Frasers’ current China portfolio, which includes a strong presence in the key cities of Shanghai, Beijing, Guangzhou and Shenzhen, will further increase by the end of 2013 with the addition of Fraser Place Tianjin, Modena Wuhan, and Modena Wuxi.

These developments are in line with the Group’s strategy to meet the growing demand for premier residences in China’s world class first tier cities, as well as the secondary high growth cities where foreign direct investment and tourism are expected to increase exponentially in the next few years.

“China’s impressive growth is reflected in our own expansion to meet the fast growing demand for our Gold Standard serviced residences here. This is not only in the premier cities where we already have a robust presence, but also in the second and third tier cities, which are witnessing rapid infrastructure development to cater to the demand from the number of industries entering these markets ,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd.

“Our commitment to deepening our presence in China is reflective not only in every new opening, such as Fraser Suites Guangzhou which establishes our foothold in such an important region, but also in ensuring that our properties are always at the forefront of meeting the needs of international travellers. This is seen in the extensive refurbishment of Fraser Residence Shanghai and also in our diversified portfolio of brand offerings that include the Fraser-branded serviced residences as well as Modena which we launched here in China to meet the extended stay needs of the growing number of road-warriors,” he said.

Also in the pipeline for the Frasers will be the launch of its fourth Modena property, Modena Wuhan in August this year, which will be strategically located in city centre of the industrial, financial, commercial and educational hub of central China.

Fraser Suites Guangzhou

Centrally located in the heart of the modern business district of Tianhe, Fraser Suites Guangzhou occupies a prime spot in the capital city of Guangdong province and is part of a towering mixed-use development comprising Grade A offices and a shopping mall. Surrounded by the city’s key tourist landmarks, Fraser Suites Guangzhou is also within easy access to major commercial, sports and shopping complexes. It is also within walking distance to the city’s main transportation lines via Tianhe Sports Centre Station, Shipaiqiao Station, Linhexi Station, Tiyuxi Road Station, and Guangzhou East Railway Station.

Elegant and contemporary, each of Fraser Suites Guangzhou’s 332 residences, which range from studios to one, two and three bedrooms, has been carefully conceptualised by world-renowned designers Hirsch Bedner Associates to ensure maximum use of space. Furnished with the highest quality fittings, each apartment features separate living, dining, and bedroom areas. Catering to the work-life balance needs of its residents, Fraser Suites Guangzhou provides a host of exceptional business and leisure facilities, which include a full-service Business Centre with meeting rooms equipped with projectors and audio-video conferencing facilities. Its health and wellness facilities include a swimming pool, gymnasium with steam and sauna facilities, and a Golf simulator. In addition to enjoying the Residents Lounge, Library and Kids’ Club Room, residents will also have access to The Retreat, Frasers’ signature experiential meeting facility that has been designed as a haven for relaxation and inspiration to help residents recharge amidst their hectic schedules.

Fraser Residence Shanghai

Contemporary and minimalist, Fraser Residence Shanghai offers 324 thoughtfully redesigned residences that range from studios, to two-bedroom apartments and three-bedroom penthouses, most of which feature a balcony with unparalleled views of the city. Situated within walking distance of the bustling shopping locale of Huahai Road, Fraser Residence Shanghai provides a calm and tranquil sanctuary amidst the city’s buzzing surroundings. It is part of an integrated mixed used development with an office tower and a retail podium. It is also within close proximity to Shanghai’s tourist landmarks, metro, bus services and is 40 minutes away from Hongqiao International Airport.

Complementing the lifestyle needs of corporate and leisure travellers, Fraser Residence Shanghai offers a range of facilities, which include a heated indoor swimming pool, steam and sauna facilities, an extensively-equipped gymnasium, pool table, library, Residents’ Lounge and the Herborist Spa. In line with the needs of business travellers, Fraser Residence Shanghai has a fully equipped business centre and conference facilities complete with the latest audio-video capabilities and complimentary high-speed wireless Internet access.

Recognised by the World Travel Awards as the World’s Leading Serviced Apartment Brand, Frasers’ strong reputation in China has won it many accolades which include Best International Serviced Apartment in China by Golden Horse Award, Best Serviced Apartment of China by China Hotel, Best Serviced Apartment in China by Golden Pillow Awards, Best Serviced Apartment Brand of China by China Hotel Starlight Award, and Outstanding CEO of China Hotel Industry by China Hotel Starlight Award.

Frasers Hospitality Pte Ltd’s current portfolio, including those in the pipeline, stands at 81 properties in 44 key gateway cities, and more than 13,000 apartments worldwide.