Frasers Hospitality on the hunt for ‘real’ individuals to be the next #StarsOfFraser
Frasers Hospitality, a member of Frasers Property Group, is calling out to the public for a chance to be ambassadors of the brand. Through its latest #StarsOfFraser: Fraser Talent Hunt campaign, people from all walks of life will have the opportunity to become faces of Frasers Hospitality, scoring appearance on photos, videos and other collaterals uploaded on its offline and online platforms.
Selected participants in the talent hunt stand to win 40,000 Fraser World points worth US$1,000, which will be valid for 24 months and can be used to redeem free stays at Frasers Hospitality’s properties worldwide.
The talent hunt is open for participation from now till 11 July 2021 to those residing in Singapore, Kuala Lumpur, or Hanoi and are between the ages of 21 and above. A children category is also available for those between four to 10 years old.
A spokesperson at Frasers Hospitality said, “For this campaign, we are looking out for real, everyday people to be the face of Frasers Hospitality brand to create relatability. As we move further into the digital realm, there is an increasing expectation for brands to resonate with its consumers when telling a brand story. Using real people allows us to engage closer with our audience, drive authentic engagement and build real connections with them – and that is ultimately the aim of this campaign.”
To participate, those interested will be required to submit a 30-second video introducing themselves and sharing their past experiences (if any) staying at Frasers Hospitality’s properties worldwide. For more information on what to include in the submission video, other requirements as well as guidelines on the talent hunt, interested parties can visit: https://www.frasershospitality.com/frasertalenthunt.
The selected participants of #StarsOfFraser: Fraser Talent Hunt will take part in scheduled photoshoots and be able to record behind-the-scenes (BTS) videos of their winning stays, encapsulating their unique #FraserMoments.