Frasers Hospitality Launches 'Mercedes-Benz Living @ Fraser' in Singapore
April 18, 2016
Two innovative international brands, Frasers Hospitality and Mercedes-Benz, have teamed up to bring Mercedes-Benz Living @ Fraser to Capri by Fraser, Changi City in its pilot project, which started with Fraser Suites Kensington last November.
Developed around the urban-inspired concept of the Capri by Fraser hotel residence brand, nine terrace suites have been artfully designed to reflect the Mercedes-Benz design philosophy.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd, a division of Frasers Centrepoint Limited said, "the coming together of our brands is underpinned by common brand values that are built around our customers – and in Mercedes-Benz Living @ Fraser, this collaboration has resulted in an exclusive cutting edge and innovative lifestyle experience."
Featuring defined living, dining and bedroom areas and a private terrace, the luxurious Mercedes-Benz Living @ Fraser suites boast fine finishes, custom furniture and bespoke details with clean lines and sweeping curves, highlighting the stimulating contrast between soft and shiny textures.
A key design element is the signature S-Class grey leather featured prominently in the elegant sofa in the living area, the headboard above the bed, the integrated bench as well as in the Shrimp-Chair. The lighting above the bed echoes the headlamps of signature Mercedes-Benz cars, with a custom-designed chandelier made of Swarovski crystals also found in the actual headlights of the Mercedes-Benz S-Class coupe.
A Burmester Sound System and the 'Black Magic Wall’, which features an integrated smart TV, showcase the technical sophistication of Mercedes-Benz within the suites.
Capri by Fraser, Changi City brings the entire Mercedes-Benz Living @ Fraser experience to life with a range of exclusive Mercedes-Benz themed lifestyle offerings. These include chauffeur-driven airport pick-up in a Mercedes-Benz S or E class, special access to an AMG Simulator for guests seeking an adrenalin rush, as well as exclusive use of the Mercedes-Benz Trek bicycles to explore Singapore’s East Coast.
Mercedes-Benz Living @ Fraser guests also enjoy a personal meet-and-greet on arrival, fast track iPad check-ins, a welcome hamper with a selection of wine and premium organically grown nuts. The sensory approach of the Mercedes-Benz experience is further complement by an exclusive wine-paired degustation menu for Mercedes-Benz Living @ Fraser in-room dining that comes complete with a special introduction by the resident chef.
"With these serviced apartments, guests can discover and enjoy the Mercedes-Benz brand in a completely new context. While it offers guests an exclusive accommodation alternative away from home, the design of the apartments also showcase the unique design philosophy and quality standards of Mercedes-Benz," said Gabriele Mussotter, project manager at Business Innovation, the department behind the idea for Mercedes-Benz Living @ Fraser.
Located in Changi Business Park within walking distance to Singapore EXPO, Capri by Fraser, Changi City is part of a mixed-use development comprising offices, a shopping mall and a variety of dining, retail and entertainment options. It enjoys easy access to excellent public transport links and well-connected expressways.
Mercedes-Benz Living @ Fraser suites at Capri by Fraser, Changi City are now open for stays starting from 15 April 2016. Rates start from S$400++ per night. For more information and reservations, visit: http://www.capribyfraser.com/mercedes-benz-living-at-fraser.
Frasers Hospitality's global portfolio, including those in the pipeline, stands at 140 properties in 77 cities and more than 22,500 keys worldwide.
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