The “Stay Inspired with Fraser” series was launched, allowing us to remain connected with guests and with those at home during this difficult time. Through a series of virtual fitness and cooking-related content, we showcased our intuitive customer service and warm hospitality while also keeping our guests entertained.
With so much change happening in today’s world, gaining a good understanding of what guests are expecting to see in our offerings when borders reopen is important to us. We conducted a global survey with our Fraser World members, which has allowed us to further explore new plans and initiatives that we can potentially introduce to meet changing expectations and demands for when the world enters the next normal.
Welcoming back guests in the new normal
Today, as more countries are reopening their borders following the easing of lockdown measures, we continue to enforce our enhanced hygiene standards. At the same time, we have rolled out a globally recognised cleaning and disinfection verification programme across our properties, as part of our latest partnership with SGS.
It is undeniable that the landscape of hospitality could possibly change forever and as we swiftly adapt our operations and offerings to cater to new consumer needs and demands, we are certain guests will be able to find their perfect home away from home during their stay with Frasers Hospitality.
Whether you are travelling for business or leisure, with the little ones or alone, our collection of serviced apartments and hotel residences offer up luxurious spaces and are fully equipped with amenities to allow you to work, relax and live comfortably. Not forgetting our passionate staff who will provide personalised services and tailored experiences to make your stay memorable.
Our team at Frasers Hospitality is excited to welcome our guests back as we embark on a new journey alongside the rest of the world; and we look forward to building on our existing values of care and empathy that have driven Frasers Hospitality’s leadership as a provider of serviced apartments and hotel residences in the last 22 years.