Capri by Fraser debuts its design-led lifestyle in Penang's George Town

Frasers Hospitality, today announced the soft opening of Capri by Fraser, Penang / Malaysia, marking the brand's debut in Penang. Located at 31 Jalan Magazine, steps away from George Town’s UNESCO World Heritage Site, the 22-storey property brings Capri by Fraser’s design-led social living concept to one of Southeast Asia’s most distinctive cultural destinations.

"The opening of Capri by Fraser, Penang strategically enhances our presence in Malaysia, one of the most competitive markets in Asia. Penang’s distinct character, a fusion of world-class heritage, art and gastronomy, provides a compelling backdrop for our lifestyle-oriented Capri by Fraser brand,” said Mr Chew Hang Song, Chief Operating Officer of Frasers Hospitality. “With Capri by Fraser, Penang, we are creating a social hub where travellers can connect easily with the energy of George Town, whether for short stays or longer."

Capri by Fraser, Penang offers 248 thoughtfully designed rooms and residences across seven categories, including studio rooms and one-bedroom residences with fully equipped kitchenettes. Created for independent, modern travellers, each room features an in-room drip coffee experience, IPTV with Google Cast and digital concierge access. Select room types also include bathtubs, as well as separate living and dining areas, while filtered drinking water is available either via in-room systems or conveniently located stations across the property.

At the heart of the hotel is The Den, Capri by Fraser’s signature social space, a relaxed, welcoming hub for check-in, casual gatherings and light bites. The Grab & Go counter, operated in collaboration with Norm Micro Roastery, serves up gourmet pastries, sandwiches and artisanal coffee by day, with alcoholic beverages available in the evenings. Spin & Play adds a playful twist on everyday essentials, combining a games room with a self-service laundrette to transform a daily chore into downtime for residents.

The pet-friendly property also features a sheltered swimming pool, jacuzzi, fully equipped gymnasium, dedicated yoga room and three EV charging stations for more sustainable road trips. Guests travelling with pets can enjoy thoughtful amenities, along with access to exclusive grooming partners offering convenient pick-up and drop-off services. For those blending business and leisure, flexible meeting and event spaces cater to modern bleisure travel in one of Southeast Asia's most dynamic destinations.

Heritage and modernity in conversation

Capri by Fraser, Penang is housed in a preserved heritage shophouse fronting Jalan Magazine, set against the clean verticality of a newly constructed 22-storey tower rising behind it. Kuala Lumpur-based architect, artist and curator Mr Lian Kian Lek, the creative mind behind the George Town Festival 2024 key visual, was appointed as the "cultural translator" between the heritage shophouse and the new tower. With a mandate to integrate the old and new through layers of authentic storytelling in the walls, corridors and rooms, Lian oversaw both the art curation and wayfinding signage, ensuring that the navigation and visual narrative were brought to life as a single, coherent language throughout the building.

The Art: A voyage through the tapestry of Penang

The hotel’s art collection features works from six commissioned artists, each bringing a distinct perspective on Penang’s cultural identity. Spanning the lobby, lift corridors and guestrooms across all 15 guest floors, the collection unfolds as a visual journey – beginning with the kinetic energy of Penang’s streets, through to its architectural heritage, and culminating in the intimate human stories expressed through the island’s food, craft and community. Further details on the artists and their individual commissions are available in the property media factsheet.

Palm House Restaurant and Bar by Norm

The food and beverage programme is anchored by Norm, one of George Town’s most recognised homegrown hospitality names, the team behind Norm Micro Roastery, Norm Café, cocktail bar Noct, and the acclaimed Peninsula House. In addition to the Grab & Go counter at The Den, Norm operates Palm House, an all-day restaurant and bar at Capri by Fraser, Penang. Their presence positions the hotel not merely as a place to stay, but as a genuine social address rooted in the character of George Town, a destination in its own right for locals and travellers alike.

The soft opening of Capri by Fraser Penang builds on the brand’s regional social media campaign Capri by Fraser Takes Flight, which ran across Southeast Asia and Australia. Inspired by Penang’s migrating bird motifs, the campaign symbolised movement, connectivity, and new horizons. Concluded on 30 April 2026, the activation invited 258 participants to spot hidden birds across social channels of participating properties, with 30 winners earning a two-night stay to enjoy the unique charms of Penang.

Guests may book directly at Capri by Fraser, Penang to enjoy an Opening Special of 25% off Best Available Rates inclusive of breakfast, or contact the property at reservations.penang@capribyfraser.com.