Frasers Hospitality to open 18 new serviced and hotel residences across Asia by 2028

Frasers Hospitality, a business unit of Frasers Property, has announced plans to open 18 new serviced and hotel residences across Asia by 2028, reinforcing its focus on serviced living in the region.

The expansion pipeline is anchored by a new Fraser Suites flagship in Bangkok, set to open in the second half of 2026. The property will mark the next phase of the Fraser Suites brand and strengthen Frasers Hospitality’s presence in a key regional gateway city.

Demand for serviced residences across Asia continues to be supported by increased cross-border mobility, longer average stays and evolving work‑travel patterns. In 2025, Frasers Hospitality recorded continued growth in corporate bookings across the region, reflecting demand for accommodation that supports extended and more flexible living arrangements.

“Our focus is on expanding Frasers Hospitality’s serviced living portfolio in a disciplined and deliberate way, prioritising markets and formats where demand for longer-stay accommodation is strengthening structurally,” said Ms Eu Chin Fen, Chief Executive Officer, Frasers Hospitality. “Asia continues to present these opportunities as travel and work patterns evolve. Our strategy centres on investing in assets and brands that are designed for extended living, are operationally resilient and remain relevant across market cycles.”

Expanding regional pipeline

Frasers Hospitality has secured six new signings across Malaysia, Indonesia, Vietnam, China and Japan, further strengthening its development pipeline in key Asian markets. Two of these properties are expected to commence operations this year, contributing to a total of seven new serviced and hotel residences scheduled to open across Asia this year.

Fraser Suites Bangkok: Flagship and brand evolution

The new Fraser Suites Bangkok will debut the refreshed Fraser Suites brand, introducing curated, experience-led programming designed for a more refined and personable approach to long-stay serviced living. The brand refresh will focus on functional design that supports residents’ daily routines, alongside serviced standards tailored for extended stays.

Located within the top ten floors of a 45-storey premium office tower integrated with the 160,000 sqm One Bangkok Retail development in the heart of the city, the 261-room property is positioned within Bangkok’s central business and lifestyle district. The residences will offer personalised service, contemporary Thai-inspired design, two dining venues and curated wellness offerings, alongside layouts designed for comfort and practicality. The flagship property is scheduled to open in Q4 2026.

Deepening presence in Southeast Asia

In Southeast Asia, Frasers Hospitality will further strengthen its presence with two additions in Malaysia by Q2 2026 and open its fourth property in Vietnam.

In Malaysia, Capri by Fraser, Penang will offer 248 rooms and communal spaces designed for independent, experience-focused travellers. The property will be located near the UNESCO-listed George Town. Fraser Residence Putrajaya will provide 283 serviced apartments with family-oriented facilities that include a games room and children’s playroom, and a stunning waterfront view of Putrajaya Lake.

^{Capri by Fraser, Penang / Malaysia}

In Vietnam, Fraser Residence Hinode City, Hanoi will open by the end of 2026, introducing 401 residences within a mixed-use development on the city’s fringe. A short drive from the Old Town, residents will enjoy easy access to Hanoi’s major commercial and lifestyle districts.

Expanding into the premium rental segment in China

Building on its recent entry into China’s premium rental apartment segment, Frasers Hospitality will open two new properties under the Modena by Fraser brand in Chengdu and Dalian in Q3 2026 and Q3 2027 respectively.

Targeted at young working professionals, both properties will offer serviced apartments with shared amenities and prime proximity to major transport nodes and employment hubs. Modena by Fraser, Chengdu will be located near Chengdu Railway Station and the vibrant Taikoo Li Chengdu complex, while Modena by Fraser, Dalian will be near the Dalian Economic and Technological Development Zone.

^{Modena by Fraser Chengdu}

Broadening presence beyond major cities

Fraser Residence Wuzhen will mark Frasers Hospitality’s expansion beyond China’s major urban centres. The 117-unit property will be located in the historic Jiangnan water town of Wuzhen, offering one- and two-bedroom apartments with fully equipped kitchens. It is scheduled to open in Q4 2026.

In Japan, Fraser Place Roppongi Tokyo will introduce 120 serviced apartments in one of the city’s most established cultural and lifestyle districts, with access to key business hubs. The property will offer an accommodation range from studios to two‑bedroom apartments and include a residents’ lounge as well as indoor gym. It is expected to open in Q3 2026.

Together, these openings reflect Frasers Hospitality’s focused expansion in Asia, supported by a disciplined approach to growth and a consistent serviced living proposition across markets.