Partnership with leading real estate developer Sekisui House, Ltd to launch in prime Tokyo location
June 30, 2016
Frasers Hospitality Group, a division of Frasers Centrepoint Limited ("FCL"), today announced the collaboration with Japan’s leading property and real estate developer, Sekisui House Ltd ("Sekisui House") to open Fraser Suites Tokyo.
Redeveloped from an existing 4-storey commercial building, Fraser Suites Tokyo will be a 23-storey building comprising 223-unit premier serviced residences.
"Globally we aim to have a presence in major key gateway cities, and our entrance into Tokyo brings us one step closer to this goal. As the capital of Japan and one of the world's most bustling metropolises, Tokyo presents an exciting milestone for us. Fraser Suites Tokyo is a significant addition to our established presence in Japan and we hope to continually increase our portfolio in central Japan," said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Group.
The leading real estate developer in Japan, Sekisui House is involved in local and international housing developments, comprehensive urban commercial projects and mixed-use developments. Sekisui House is no stranger to hospitality properties, having collaborated with international hotel brands to launch Ritz Carlton and St Regis in Kyoto and Osaka respectively. With a strong focus and emphasis on environmental sustainability, Sekisui House has a strong background of incorporating environmental technologies into their developments and the upcoming Fraser Suites Tokyo will be no exception.
Mr Choe added, "Tokyo has witnessed robust market growth over the years and will continue to set itself as a key tourism, cultural and economic hub. The premium product and offering of Fraser Suites Tokyo will further complement the vibrant business and leisure destinations within the locality."
Located in the premier district of Minato-ku, Akasaka, Fraser Suites Tokyo is in close proximity to prime commercial and residential developments, foreign embassies and the Prime Minister's official residence. Centrally positioned amidst Tokyo's main transportation hubs; Akasaka station, Akasakamitsuke station and Aoyamaicchome station; the hotel’s position allows for quick and easy access around Tokyo and between cities.
Befitting of the Fraser Suites brand, world-renowned Hirsch Bedner Associates have been appointed interior designers of Fraser Suites Tokyo. The interior design will embody touches of sophistication and understated elegance with evident traditional Japanese accents highlighted throughout the property. Offering a selection of spacious and luxurious studio apartments and one-bedroom apartments, ranging 35sqm to 60sqm, each fully-serviced residence will feature living, dining, and bedroom areas furnished with quality fittings. A comprehensive range of lifestyle facilities will include a fully-equipped 24-hour gymnasium, a golf simulator, an alfresco dining restaurant with beer garden and a 140sqm conference and meeting facility. Also available is Frasers Hospitality's signature Retreat, where one can rest and relax amidst a tranquil setting.
Mr Choe continued, "Japan is a very important market and one of the industrial and economic leaders in the Asia Pacific region. Fraser Suites Tokyo is slated to open in time for the 2020 Summer Olympics. Along with the government’s plan to achieve its target of 40 million visitors by 2020 , we expect to see a rise in room rates against the backdrop of increasing demand."
According to the Japan National Tourism Organization, the growth of international tourists has been robust over the last few years with recorded arrivals of 11.1 million in the third quarter of 2015, a 47% increase from the same period in 2014 . Rising international tourism numbers and strong domestic business sentiment have allowed the hospitality industry in Japan to thrive.
In line with its global expansion plans to achieve 30,000 units by 2019 , Frasers Hospitality Group is on track to further establish its presence in Japan as well as the rest of Asia. Recently awarded "Japan’s Leading Serviced Apartment Brand" by World Travel Awards, Frasers Hospitality Group was also the first international serviced residence in Osaka, Japan with its launch of Fraser Residence Nankai, Osaka in 2010.
Frasers Hospitality Group's global portfolio, including those in the pipeline, stands at 139 properties3 and more than 80 cities and 22,800 keys worldwide.
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