It makes perfect sense: take something you have to do, and make it work with something you want to do. Take your next business trip and combine it with leisure. This is “bleisure travel”, the best of both worlds, and it’s taking off.
Every business trip should be like this, when you think about it: a mix of responsibility and enjoyment, the chance to take advantage of the amazing place in which you find yourself.
That’s the idea behind “bleisure”, a hybrid that is becoming increasingly popular for the modern businessperson. You’re travelling anyway, so why not enjoy your destination, particularly in this post-pandemic world where the need to capitalise on every opportunity for enjoyment has become so apparent?
Take some extra time before or after your business commitments. Bring along family or friends to enjoy the experience.
This has been a growing trend within the business travel community for some time now; in fact, since the term “bleisure” was coined back in 2009. Back then, it was business travellers taking some time for a holiday as well.
Now, however, the concept has morphed and expanded, particularly since the COVID-19 pandemic, taking in not just traditional business people but digital nomads as well, those who may not be travelling for business per se but who can take their business with them when they travel.