Director of Sales & Marketing

Sales & Marketing Fraser Suites Hanoi 30 Jun 2024


The Director of Sales and Marketing is responsible for the daily sales efforts and is responsible for the overall positioning of the hotel, brand communication and the development of customers for the property including Rooms and Dining. In addition, he/she is responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include pricing, status, direct sales, market mix, marketing, and public relations. Candidates must have a dynamic leadership style, possessing excellent communication and decision-making skills and an astute business acumen.



  1. Work with the General Manager and Cluster Director of Sales and relevant parties to develop a tactical marketing plan that identifies market niche and segments
  2. Monitor and review sales production and adjust sales activities, account coverage and sales priorities in order to achieve set goals/budgets and forecast
  3. Establish account qualification criteria and use market research to identify priority accounts and assign sales to assure optimal coverage
  4. Develop accounts(corporate/wholesale/partnerships) from sales activities and generate leads and bookings for properties
  5. Exposure in all key markets such as Corporate, MICE, Inbound, OTA and TMC, etc
  6. Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales
  7. Implementation, management and measurement of sales strategies and tactical campaigns
  8. Close coordination and open communications with Cluster Director of Sales and the property
  9. Drive brand awareness with Branding/Marketing communications and together with F&B Manager to create a year calendar of activities
  10. Manage Social media platforms with Branding Marketing Communications to ensure consistent posting and adherence to our guidelines
  11. Develop and manage marketing/sales budgets and maintain effective internal marketing communications
  12. Establish team sales goals and allocate key accounts to each member
  13. Optimize room utilization by accessing the demand and supply for rooms
  14. Plan sales trips to key source markets for more accounts penetration/grow the accounts
  15. Participate with Corporate Tradeshow to enforce our presence/brand strength awareness
  16. Manage department budget, forecasts and operating expenses
  17. Perform related ad-hoc duties as required



  1. Must have had held the role of Director of Sales & Marketing in International Hotel chain for a minimum of 3-5 years with strong focus and knowledge of yield management, distribution channels and forecasting skills
  2. Positive attitude and good communication skills
  3. Commitment to delivering a high level of customer service
  4. Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations
  5. Strong analytical skills so to understand key business indicators and competitive trends and develop approaches to these challenges
  6. Excellent selling capabilities and the ability and desire to coach selling techniques to team members
  7. Result driven and goal oriented, passion for sales and target-based performance
  8. Excellent organizational and planning skills
  9. Excellent grooming standards
  10. Flexibility to respond to a range of different work situations
  11. Ability to work well under time pressure and pressed time
  12. Knowledge of hospitality industry
  13. Strong oral and written English



To apply, send your resume/CV to Human Resources Department, Fraser Suites Hanoi at