Director of Sales & Marketing

Sales & Marketing Capri by Fraser, Bukit Bintang / Malaysia 31 May 2022


Director of Sales & Marketing

Introduction Statement

We are currently looking for key members to join our team at Capri by Fraser, Bukit Bintang, Kuala Lumpur, Malaysia. If hospitality is your passion and you enjoy being part of the team, an exciting challenge awaits you.


  • Work with General Manager, Regional Director of Sales & Marketing and relevant parties to develop a marketing plan that identifies market niche and segments and formulate a tactical plan to achieve sales goals and targets.
  • Monitor and review sales production and adjust sales activities, account coverage and sales priorities to achieve sales goals/budgets and forecast.
  • Optimize manpower and performances to achieve Sales target.
  • Establish/review account qualification criteria and use market research to identify and secure priority accounts. 
  • Co-ordinate close frequent and open communications between Regional Director of Sales and Marketing (Corporate Sales) and the properties.
  • Exposure in all key markets such as Corporate, MICE, Inbound, OTA etc.
  • Drive brand awareness with Branding/Marketing Communications and together with F & B Manager to create a year calendar of activities.
  • Propose and oversee the set-up of a viable sales administration system covering portfolio and database management to meet sales team’s needs, as well as to audit the system and monitor its maintenance.
  • Optimise room utilisation by accessing the demand and supply for rooms.
  • Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales.
  • Plan Sales trips to key source markets for more account’s penetration/grow the accounts.
  • Particpate with Corprate Sales Tradeshow to enforce our presence/brand strength awareness.
  • Manage department budget, forecasts, and operating expenses.
  • Performs related duties and special projects as assigned.


  • Degree in Business/Marketing or Tertiary qualificatons in in hotel management
  • Minimum 10 years of sales experience in hospitality industry with minimum 3 years of managerial experience as Director of Sales & Marketing in an international premium hotel chian or serviced apartment
  • Ability to analyse financial statements and market data
  • Knowledge of Yield Management, distributing channel, online marketing and foreacsting skills
  • Strong in RFP & familiar with Consortia programmes
  • Proven record of success in key account management
  • Effective leadership and coaching skills, excellent people, and communication skills
  • Literacy in software application, preferably in travel and hospitality operating software

HR Contact

Interested applicants are invited to submit a detailed resume stating current and expected salary to:

Please note that only candidates with valid working rights in Malaysia will be considered for this role. 

Property Name

Capri by Fraser Bukit Bintang

Closing Date

 31st May 2022
Manager, Human Resource
Capri by Fraser Bukit Bintang

Email address:

Please note that only candidates with valid working rights in Malaysia will be considered for this role.