Frasers Hospitality Enhances User Experience On Website
24 Nov 2014
Frasers Hospitality Pte Ltd (Frasers Hospitality), a world leader in premium serviced apartments and hotel residences, has launched its new website (www.frasershospitality.com), marking a major milestone of innovation and efficiency in its digital strategy to engage travellers online.
Designed to optimise the browsing experience with fast, responsive and seamless access across desktops and multiple mobile devices, the revamped website reflects an entirely new look and feel that is content-rich with enhanced operational functionalities aimed at enriching the user experiences of its guests.
Designed by expert web developers, TravelClick, the new website features built-in user-friendly search functions, filters and reservation options to help guests navigate their way across Frasers Hospitality’s 92 properties worldwide. It enables travellers to search and book, manage their reservations, communicate their preferences, receive news on special offers and enjoy exclusive privileges through the Fraser World members’ portal.
The new website features expanded accommodation pages that portray the uniqueness of each residence category, layout and amenities, together with videos and interactive photo galleries that offer visitors the best visual experience of each property and destination. This is further enhanced with interactive maps that showcase tourist attractions as well as a blog that serves as a travel guide with useful links to event happenings, destination highlights and historical sites of interest, as recommended by local staff.
To facilitate updates, enquiries and feedback, a social media channel integration has been built into the website, allowing guests to connect with the brand easily through live feeds and to ‘like’ or ‘share’ information and experiences on multiple social media platforms including Facebook, Twitter, Instagram, Pinterest and Google+.
“This is part of our ongoing efforts to continually enhance our offerings, always ensuring that we are well positioned to cater to the evolving needs and expectations of today’s tech-forward travellers, no matter where and how they are connected to the website,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd. “Our aim is to always deliver the Fraser experience at every touch-point possible and this new website reflects convenience, intuitiveness, service-orientation and innovation, which is at the heart of everything we do.”
“A key requirement of our brief was for us to develop a website that is not only easy to navigate, but also responsive, visually stimulating and interactive in order to drive conversions,” said Jan Tissera, President, TravelClick International. “Employing best-in-class digital practices, we’ve set a new standard in the online experience for corporate travellers with Frasers Hospitality’s new and enhanced website.”
As an aggregation and distribution point for the group’s inventory, the website also incorporates the latest web analytics and tracking technology to better measure traffic, conversion as well as other key performance indicators to monitor return of investment and improve the effectiveness of online marketing strategies.
The website provides a clear introduction to its award-winning collection of premium serviced apartments and hotel residences, which span 49 of the world’s major cities and gateways across Asia, Australia, Middle East and Europe. These include its Gold-standard serviced residences Fraser Suites, Fraser Place and Fraser Residence; Modena by Fraser serviced residences and Capri by Fraser hotel residences, which are conveniently categorised by destination.
In line with its focus on technology and innovation, Frasers Hospitality also has in place enhanced business intelligence, Global Distribution Systems media and provides high-speed Internet access for travellers to enjoy seamless connectivity complimentary throughout their stay.
Frasers Hospitality Pte Ltd’s global portfolio, including those in the pipeline, stands at 92 properties in 49 key gateway cities, and more than 16,000 apartments worldwide.